Posts Tagged ‘advertising & pr’

New Media Institute Helps Companies Develop Marketing 2.0

Consulting Dr. Kraus & partner establishes Institute for the professional use of social media by companies. CPIC will not settle for partial explanations. Companies to develop and implement a marketing 2.0 strategy support wants a new Institute, established by the management consulting firm of Dr. Kraus & partner, Bruchsal,. Director of K & P new media Institute is Prof. Dr. Gerald Lembke, who heads the degree programme of media management and communications at the Duale Hochschule Baden-Wurttemberg, Mannheim. According to Professor Lembke, inter alia, the new Institute was founded because many companies currently face the challenge, to rethink their marketing concepts.

A central reason for this is the success of such online communities such as Facebook, LinkedIn and Twitter, as well as relevant industry-specific portals, exchanging their users about their experiences with companies and their products. The communication in these forums largely eludes the immediate access of enterprises. For this reason they stand before the questions: How can we ensure that We in the online communication of members of such communities positively cut off? And: How can we use these communications media and channels for our marketing and sales? In developing the necessary marketing 2.0 strategies and concepts, the K & P supports the company new media Institute. When developing a marketing 2.0 strategy many companies are relatively unsafe and helpless”, so the experience of Professor Lembke among other things, because this also for the marketing itself the question arises, to what extent they need to change their settings, because the marketing 2.0 works differently than the traditional marketing. “In addition, the army of the external marketing supporters splits according to Lakshmi relative to the social media into two camps: a promote them as a marketing silver bullet of kind of, others dismiss often hasty them as gadgets, which have no marketing relevance.” It was accordingly difficult businesses to a realistic assessment to get what These media for their marketing have today and in two or even five years.” Indeed the crux of the K & P is for this purpose together with the companies based on their goals and strategies to develop realistic and feasible concepts, New Media Institute. Accordingly the product independent counts”marketing strategy consulting to the core services of the Institute. In addition it supports companies implement the strategies and developing the tools that are necessary for their realization.

Also it provides the know-how and skills they need for the professional handling of new media employees in seminars and workshops. For more information about the work of K & P new media Institute will receive those interested in consulting Dr. Kraus & partner, Bruchsal (Tel: 07251/9890-34;) Fax:-35, E-mail:; Internet:). You can also directly contact the Director of the Institute Prof. Dr. Gerald Lembke ).

SEO Meets Natural Cosmetics: Deal Or No Deal?

An unusual compensation deal between young online shop and eBusiness experts Leipzig/Zwickau – what one has, can make use of the other urgently. Similar to we can rewrite the successful cooperation, the BioNaturel-online shop for natural cosmetics and Tiracon – the search engine optimization (SEO) Agency-are entered. WIN-WIN for both. On the Internet the best and most user friendly shop not much good as we know customers don’t know this and above all, can’t find it on the Internet. Especially for young online shops like BioNaturel, the successful launch in the online mail order is complicating and almost inconceivable without appropriate online marketing measures.

Search engine optimization is essential in the online-marketing-Potpourri and ensures the good positioning of a website in the major search engines. Seeking Internet users find fast to the own products / shop, increase the level of awareness in the target audience and customers can be obtained faster. But has the services of search engine optimization its price and represents a financial burden in the normal case for young entrepreneurs. The Lords of the Executive Board of the online agency Tiracon, money is one thing. A well-groomed appearance and well-being of another. Our job requires every day continuously demanding work on the PC us up to 14 h. And working in an environment contaminated by Elektrosmok leaves us somewhat quickly old”look.” “Taha continued,” because one wants to burden in terms of wellness and care not by chemical cosmetics and toiletries.

” The request relating to the search-engine-friendly implementation of online shops for natural cosmetics BioNaturel therefore met the employees of Tiracon. Business: search engine optimization for high-quality natural cosmetics of free choice. Jurgen Hempfe, owner of the online shops BioNaturel I was thrilled by this ‘ Deal’. Now, after a year I can say that was the collaboration for both parties benefit.” This unusual partnership helped the young BioNaturel shop for a successful start and already a strong customer base. The staff of the online agency Tiracon are also agreed that natural beauty is worth its price and with conviction behind the products and the unusual compensation deal. Company profile BioNaturel sells natural cosmetics since November 2007 via the online platform. The owner is Mr. Jurgen Hempfe. Zwickau is headquartered of BioNaturel cosmetic & wellness. BioNaturel sells certified natural cosmetics, as well as budgetary resources based on ecological and organic food supplements by the BDHI. BioNaturel cosmetic & wellness Mr Jurgen Hempfe Florian-Geyer-WEG 12 b D-08060 Zwickau phone: + 49-01805 – 010288 * fax: + 49-01805 010289 * * mobile rates may deviate 0.14 / min. nationwide (T-com landline) email: info at Web: agency profile since 2002 is the Agency for search engine optimization Tiracon in Leipzig. Founder is Mr. Marco Teubner. The Tiracon offers for your customers as well as project-related Consulting to the search-engine-friendly implementation of websites, external workshops and training courses on the subject of Suchmschinenoptimierung, as well as online-PR. Tiracon – Agency for search engine optimisation Cross Street 1 D-04103 Leipzig phone: 0341-600 110 91 email: grit.marschik at Web:

Stress Balls Mean Peace Relaxation

Can be a versatile anti-stress balls, because at the present time, there is hardly a person who is not stressed. Hardly a man can just relax and come to rest. Holiday or wellness can afford hardly one at the present time. So the well-deserved vacation will be spent at home, and there is still so much work. And thus anything from relaxing again. But find a little peace and just turn off must be not so expensive. Stress balls have shown in the past that it has its effect in itself.

Stress balls are filled with air or gel. They are so soft you can knead it extensively. You will find not only the classic solid, round ball, because the stress ball has become popular so that it comes in different colors and shapes. For example you get associated already BERTs of a particular profession are as a chef, a fireman or a policeman. You already realize that stress balls can be used versatile. Not only your customers, but also the Children of your customers would not reject this giveaway. Should you be on the search for a low-cost, but effective promotional, comes the stress ball for you in question.

Finished with your personal logo or your personal message, become the owner of your thus always your slogan or your company logo in the eye and have thus always in the eyes of your customers, your business will be. Should that have piqued your interest, check out just when the promotional Robbie and be inspired by the range of stress balls. And if you find no ball which corresponds to your expectations, then you talk to the team by the Robbie, because they are willing to care about your personal needs and to implement them. Sabrina Turner Robbie distribution company

The Promotional Trends 2013

Magenta and teal, accurate and high-quality advertising article trends of the year 2013 presents after Europe’s largest advertising article fair PSI. Colours, shapes and functions are also subject such as origin, ecology and security. As a very general trend, we can hold that higher demands are placed on the value of an article as it was the case three years ago. It is not important that an article may 10 things at the same time, but whether while attention was the production on quality, environmental and social standards, so Thorsten Schmidt, Managing Director of Giffits GmbH. quality is crucial brand put in economically turbulent times especially on the added value of quality. The PSI has confirmed this phenomenon.

Especially in foods such as confectionery, tea and salt are organic, production process and origin in the focus of advertising. But even with pens, bags, or mugs is made in Germany or the production from neighbouring countries pointed out. The trend, which to deal with the characteristics of the promotional products that are not obvious, has increased again compared to previous years. “We also experience that our customers increasingly ask where the products come from and how environment and the freebies are health friendly”, so the Giffits Managing Director. We observe that, for example, smaller package sizes or smaller quantities are ordered, but higher quality product option is selected.” “An indication of this trend is the new merger of some producers of advertising goods, the in a common catalogue under the title Deutsche promotional products manufacturers” present. A further merger with the focus ecology and first attempts to develop a European code of conduct for advertising article traders were presented also at the fair. Origin of freebies articles which do not come from the EU, attention increasingly, Western standards of working conditions. Inquiries with the manufacturers showed production facilities, for example, in the Middle East more to accept under the magnifying glass.