When the goal is important barriers become small. Constantly many wonder why the success of these companies and not the one I go?, what causes it? What is that? “Where are my mistakes? What’s wrong?, Might be some questions that require answers. a The fact that so many are the cases of many companies, especially SMEs who do not succeed, some simply survive and very few have been developed, achieved success that every company hopes to achieve on the stage (s) in which it operates. To succeed the company must consider a number of factors that will ensure the effective use of them, are also integrated, where are their weaknesses, strengths, threats but also opportunities. a In other words, you must have clearly defined the scope, behavior, impact will the scenario in which it operates, its features ranging from political, economic, social, cultural, educational.

As always determine the characteristics of market behavior, firms act on stage, their tendencies. Competitiveness, products and services they offer. a Of course, determine the scope, objective, operation of the company to act in such scenarios, analyze all factors that it involves, from the human, technical, financial, production, administrative, leadership in all its components that each involved and building a go SWOT evaluated each of these factors in the way it is currently operating. In a letter of manifest some notes about it we think are important considerations, such as successful companies are very aware they need to know to properly interpret what your customers want and believe that there are different factors and not just the price, which can make them successful commercial.